Why Choose a Bachelor of Music in Music Business at Ë¿¹ÏÊÓƵ?
The Bachelor of Music in Music Business at Ë¿¹ÏÊÓƵ combines artistic creativity with real-world business skills—preparing students for successful careers in one of the world’s most dynamic industries. This unique program bridges the gap between musical talent and the business acumen needed to thrive behind the scenes.
Students study music theory, performance, and recording technology alongside core business subjects such as marketing, management, finance, and entertainment law. Whether you're interested in artist management, music production, live event promotion, or starting your own label, this program offers the tools and knowledge to make it happen.
Hands-on experiences, internships, and mentoring from faculty with industry experience help students build strong résumés and professional networks before graduation.
At Ë¿¹ÏÊÓƵ, you’ll learn how to turn your passion for music into a career—on stage, in the studio, or at the head of the boardroom.
What You’ll Learn
The Music Business program at Ë¿¹ÏÊÓƵ bridges the gap between creativity and commerce, preparing students for dynamic careers in the ever-evolving music industry. By blending foundational music instruction with coursework in business, marketing, and media, students develop the skills to manage artists, promote music, and navigate intellectual property in a digital age. Whether pursuing a role in production, management, publishing, or entrepreneurship, graduates emerge as innovative professionals with a strong grasp of the business behind the music.
As a Music Business major at Ë¿¹ÏÊÓƵ, you will:
Study the structure and operations of the music industry, including recording, publishing, management, and touring.
Learn foundational business principles such as accounting, marketing, and entrepreneurship tailored to the entertainment field.
Explore legal and ethical issues in the music business, including copyright, licensing, and contract negotiation.
Develop skills in artist management, branding, and promotion across traditional and digital platforms.
Gain practical experience through internships, project-based courses, and collaboration with music performers and media professionals.
Understand the influence of technology and digital media on music production, distribution, and audience engagement.
Prepare for careers in A&R, artist management, event production, music marketing, or for further study in business or entertainment law.
Career Possibilities
Agents and Business Managers of Artists, Performers, and Athletes
These professionals represent musicians and performers, negotiating contracts, booking engagements, and managing career development. They serve as the strategic link between artists and the business side of the industry.
Typical Education: Bachelor’s degree
Median Salary: $84,900 (May 2024)
Job Outlook: 10% growth (much faster than average) through 2033
Music Director or Composer
Music directors lead ensembles and oversee musical performances, while composers create original scores for media, advertising, or live performance. Many work freelance or with production companies, blending creativity with business acumen.
Typical Education: Bachelor’s degree
Median Salary: $63,670/year (May 2024)
Job Outlook: 3% growth (as fast as average) through 2033
Sound Engineering Technician
Sound engineers operate and maintain audio equipment for concerts, recordings, and broadcasts. They work closely with artists and producers to ensure high-quality sound, often in studios, theaters, or live venues.
Typical Education: Postsecondary certificate or associate degree
Median Salary: $63,420/year (May 2024)
Job Outlook: 6% growth (faster than average) through 2033
Marketing or Promotions Manager (Music Industry)
These professionals develop campaigns to promote artists, albums, tours, and brands. They work for record labels, agencies, or independently, using digital platforms, analytics, and creative strategy to reach audiences.
Typical Education: Bachelor’s degree
Median Salary: $138,730/year (May 2024, for marketing managers)
Job Outlook: 6% growth (faster than average) through 2033
Meet the Faculty and Staff
Please feel free to reach out to any of our faculty or staff with questions. We're here to help.
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