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Purpose of Position and Scope of Responsibility:

The Director of Marketing and Communications provides strategic leadership for Ë¿¹ÏÊÓƵ’s marketing, communications, and public relations efforts. This position leads the University Marketing & Communications team and is responsible for promoting the institution’s mission, academic offerings, and brand identity across all platforms.

Under the direct supervision of the Vice President for Enrollment & Advancement, the Director works in collaboration with the Vice President on strategic initiatives and serves on the Division’s Senior Staff team. This includes oversight of brand management, creative services, web content, digital and traditional advertising, media relations, and social media.

The Director manages a multidisciplinary team including graphic designers, a web specialist, and content creators. The Director collaborates closely with key University stakeholders, including Admissions, Advancement, Academics, and Athletics, to ensure consistent and impactful messaging.

Principal Accountabilities/Responsibilities:

Strategic Marketing and Brand Management

• Lead the development, execution, and assessment of integrated marketing and communication strategies aligned with the University’s mission and enrollment goals.
• Manage the University’s brand identity and ensure consistency across all internal and external materials.
• Oversee development of marketing campaigns to promote academic programs, admissions initiatives, advancement campaigns, and University events.
• Collaborate with Admissions to support recruitment marketing, including campaign messaging, content development, and media strategy.
• Develop and manage advertising strategies across print, broadcast, outdoor, and digital platforms.

Creative and Digital Media Oversight

• Supervise the creative design team in the production of print, digital, and multimedia content.
• Oversee the University’s website strategy and content, ensuring timely updates, strong user experience, and alignment with institutional goals.
• Lead development and execution of social media strategies to engage audiences and strengthen the University’s digital presence.

Team Leadership and Collaboration

• Lead and mentor a team of communications and design professionals, providing guidance, professional development, and performance oversight.
• Collaborate with departments across the University to ensure alignment of messaging and priorities.
• Partner with the Vice President for Enrollment & Advancement on institutional messaging, brand management, and campaign strategy.

Measurement and Optimization

• Analyze marketing data and campaign performance metrics to inform decision-making and improve outcomes.
• Manage departmental budget and external vendor relationships in support of marketing and communications goals.
• Stay current with trends in higher education marketing and communication and apply best practices to Bethel’s strategies.

Perform related accountabilities/responsibilities as required or directed.

• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.