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Purpose of Position and Scope of Responsibility:

The Web Specialist supports Ë¿¹ÏÊÓƵ’s marketing and communications strategy by focusing on web design and development within the University’s content management system (CMS). This position ensures the University website is visually engaging, user-friendly, accessible, and aligned with Bethel’s brand and enrollment goals.

As a key member of the University Marketing & Communications team,and reporting directly to the Director of University Marketing & Communications, the Web Specialist builds and maintains web content, applies user experience (UX) and user interface (UI) design principles, and collaborates with campus partners to deliver a high-quality online presence. This role also supports technical CMS maintenance, contributes to digital campaigns, and develops HTML email templates within the University’s CRM system.

Responsible for 1 shift, 8 hours/day, 5 days/week. Incumbents are subject to callback as deemed necessary.

Principal Accountabilities/Responsibilities:

Website Management and Maintenance

• Maintain and update the University’s CMS, including regular content updates and platform maintenance.
• Manage CMS platform updates and version control using GitHub.
• Ensure all content is accurate, accessible, and aligned with University brand and marketing objectives.
• Collaborate with campus departments to evaluate and improve web content and site architecture.

Web Design and Development

• Apply UX and UI design principles to improve website usability and functionality.
• Create and edit design templates using Twig within the CMS.
• Contribute full-stack web development skills to support both front-end design and limited back-end integration needs.
• Work with Marketing & Communications colleagues to design engaging and accessible web layouts for campaigns, events, and recruitment initiatives.

Email and Digital Content

• Build responsive HTML templates for email campaigns within the University’s CRM system.
• Collaborate with admissions and marketing teams to ensure effective design and functionality of email communications.
• Support digital advertising, landing pages, and other online content as needed.

Optimization and Analytics

• Use web analytics tools to monitor site performance, track engagement, and provide actionable insights.
• Support search engine optimization (SEO) efforts by maintaining metadata, improving page structures, and conducting routine content audits.
• Recommend enhancements to improve navigation, accessibility, and user experience.

Collaboration and Support

• Work closely with the University Marketing & Communications team to integrate web content with broader marketing campaigns.
• Partner with designers, writers, and photographers to ensure cohesive and compelling digital storytelling.
• Provide guidance and training to campus partners contributing to the University website.

Perform related accountabilities/responsibilities as required or directed.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.