Why Choose a Bachelor of Science in Sports Management at Ë¿¹ÏÊÓƵ?
The Bachelor of Science in Sports Management at Ë¿¹ÏÊÓƵ is designed for students passionate about sports, business, and leadership. This program blends core business principles with specialized knowledge of the sports industry, preparing graduates for a wide range of careers in athletics, recreation, and sports-related organizations.
Students explore topics such as sports marketing, event management, facility operations, leadership, and ethics in sports. Through practical coursework, case studies, and internship opportunities, students gain valuable experience that translates directly into the real world of sports and recreation.
Whether your goal is to manage a sports team, plan major athletic events, work in marketing or media relations, or lead community recreation programs, Bethel’s Sports Management program provides the skills and confidence needed to thrive in a competitive field.
With a degree in Sports Management from Ë¿¹ÏÊÓƵ, you’ll be ready to turn your passion for sports into a meaningful and successful career.
What You’ll Learn
The Sport Management major at Ë¿¹ÏÊÓƵ prepares students for dynamic careers in the growing global sports industry. Through a comprehensive curriculum that blends theory with practical application, students explore the business, communication, ethical, and leadership aspects of sport in both amateur and professional contexts. With hands-on experience, real-world projects, and mentorship from faculty with industry insight, students graduate equipped to succeed in a variety of sport-related professions.
As a Sport Management major at Ë¿¹ÏÊÓƵ, you will:
Gain a deep understanding of the management and organizational principles that drive the sport and recreation industry, including sport governance, finance, and leadership.
Develop effective communication strategies through media and public relations courses tailored to the sports industry.
Acquire skills in event planning, fundraising, and promotion to manage successful sporting events at all levels.
Explore the impact of sport in society, including issues related to gender, diversity, and social dynamics.
Learn how to market sport brands and events using traditional and emerging platforms, including social media and esports marketing.
Apply business concepts such as finance, sales, and organizational behavior specifically within sport contexts.
Participate in internships and experiential learning to gain real-world experience and build professional networks within the sport industry.
Career Possibilities
Athletic Director
Athletic directors manage sports programs at schools, colleges, or professional organizations. They oversee athletic staff, develop budgets, ensure compliance with regulations, and may coordinate game schedules and facility use.
- Typical Education Requirements: Bachelor’s or master’s degree in sports management or related field
- Median Annual Wage (2023 Estimate): $98,980
- Job Outlook (2022–2032): 6% growth
Sports Agent
Sports agents represent professional athletes, negotiating contracts and endorsement deals. They manage public relations and finances and help clients navigate career transitions and legal matters.
- Typical Education Requirements: Bachelor’s degree in sports management, business, or law
- Median Annual Wage (2023 Estimate): $90,000+ (varies widely by clientele and success)
- Job Outlook (2022–2032): 5% growth
Event Coordinator (Sports)
These professionals organize sporting events from youth leagues to professional games. Responsibilities include scheduling, budgeting, securing venues, and managing event staff and vendors.
- Typical Education Requirements: Bachelor’s degree in sports management, hospitality, or related field
- Median Annual Wage (2023): $55,000 (estimated)
- Job Outlook (2022–2032): 8% growth
Marketing Coordinator (Sports)
Marketing coordinators in sports promote teams, events, and athletes through advertising, social media, and community engagement. They help increase attendance and fan engagement.
- Typical Education Requirements: Bachelor’s degree in marketing, sports management, or communications
Median Annual Wage (2023 Estimate): $60,000
Job Outlook (2022–2032): 6% growth
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